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Kotex Say It Out Loud: More Than A Campaign

Noxolo Mshweshwe · 26 June 2026 · 21 min read

SM Blog Reposts - Aug 2026SEQUENCE:

Join SkillMzansi's Free Employability Bootcamp ✅

CIPC IP Youth Awards — March 2026 ✅

Half Full Directory Launches to Connect South Africa’s Creative and Communications Talent to Opportunity ✅

Kotex Say It Out Loud — 26 June 2026 ✅

Government Launches the Peo Pele Youth Fund to Support Young Entrepreneurs — 27 June 2026 ✅

Hospitality Work Readiness Programme — 14 July 2026 ✅

Inside the Room: The 24th Music Business Network — 16 July 2026 ✅

AIDC: Building South Africa's Future Workforce - 16 July 2026 ✅

Professionalism Must Be Practised Before You Get the Job — 26 July 2026✅

KMM — 1 August 2026 ✅

1.

Join SkillMzansi's Free Employability Bootcamp

Applications are now open for our Founding Cohort starting 20 July 2026. Join us on WhatsApp to build an ATS-compliant CV, strengthen your personal brand and prepare for today's job market.

Looking for work but not sure where to start?

Applying for jobs can feel overwhelming.

You might have the qualifications, the motivation and the willingness to work, but if your CV isn't working, your online presence doesn't reflect the professional you want to become, or you simply don't know where opportunities are shared, getting noticed can feel almost impossible.

That's why SkillMzansi has launched the Free Employability Bootcamp—a practical, WhatsApp-based programme designed to help you become more confident and better prepared for today's job market.

Our Founding Cohort begins on Monday, 20 July 2026, and applications are now open.

What is the SkillMzansi Employability Bootcamp?

The Employability Bootcamp is a free, six-day learning experience delivered entirely through WhatsApp.

From Monday to Saturday, you'll receive practical guidance, complete daily activities and receive personalised feedback designed to improve your job readiness.

There are no live sessions, allowing you to participate at a time that works best for you.

This isn't about theory. It's about giving you practical tools you can use immediately to improve your job applications and present yourself more professionally.

Who Can Join?

The Bootcamp is open to:

High school learners preparing for the world of work

School leavers

TVET College students

University students

Recent graduates

Anyone currently looking for employment or wanting to improve their job readiness

To participate, you'll need:

A WhatsApp account

Enough data or internet access to complete the daily activities

A commitment to participate throughout the week

What You'll Learn

During the Bootcamp, we'll focus on three practical areas that can make a real difference to your job search.

Build an ATS-Compliant CV

Your CV is often your first introduction to an employer.

Whether you're creating one from scratch or improving an existing CV, we'll help you build a professional, ATS-friendly CV that better represents your skills and experiences.

Understand Your Personal Brand

Your CV tells employers one story.

Your digital presence tells another.

We'll explore why your online presence matters, what employers may see when they search your name, and how to begin building a personal brand that makes you easier to discover and easier to trust.

Learn How LinkedIn Supports Your Career

LinkedIn is more than another social media platform.

You'll learn what LinkedIn is, why employers and recruiters use it, and how it can become a valuable tool in your career journey.

We'll also point you towards trusted resources that will help you build your profile with confidence.

How the Bootcamp Works

To ensure every participant receives meaningful support, each Bootcamp cohort is limited to approximately 10 participants.

Our Founding Cohort begins on 20 July 2026.

If applications exceed the available spaces, you'll automatically be placed into the next available cohort on a first-come, first-served basis.

New cohorts begin every Monday, giving more people the opportunity to participate throughout the year.

How to Join

Joining is easy.

Step 1

Join the Employability Bootcamp WhatsApp Group.

WhatsApp Group Link

Step 2

Alternatively, send the words "Employability Bootcamp" via WhatsApp to:

079 403 2751

Once you've joined the group, you'll receive everything you need before your cohort begins.

Why SkillMzansi Created This Bootcamp

At SkillMzansi, we believe talent should never be overlooked because someone didn't know how to present themselves professionally.

Many people have the ability to succeed. What they're often missing is practical guidance on writing a strong CV, understanding what employers expect, managing their digital presence and navigating today's job market with confidence.

This Bootcamp was created to help bridge that gap.

Our goal isn't simply to help you apply for more jobs.

Our goal is to help you apply with greater confidence, greater understanding and a clearer sense of how to present yourself professionally.

A Note from the Founder

One of the biggest misconceptions about finding work is that it's only about qualifications.

In reality, many opportunities are won or lost long before the interview.

Sometimes it's your CV.

Sometimes it's your digital presence.

Sometimes it's simply not knowing where to start.

The SkillMzansi Employability Bootcamp was created to help change that.

Over one week, I'll help you better understand what employers are looking for, strengthen the way you present yourself professionally and equip you with practical tools you can continue using long after the Bootcamp ends.

If, by the end of the week, you feel more confident, more prepared and more hopeful about your next application than you did when you joined us, then we'll have achieved exactly what we set out to do.

I look forward to welcoming you to our Founding Cohort.

YOU HAVE THE IMAGE

SM Bootcamp Event:

Free Employability Bootcamp

Date: Weekly from 20–26 July 2026

Format: WhatsApp

Cost: FREE

Ready to improve your job readiness?

Join SkillMzansi's seven-day Employability Bootcamp and learn how to:

Know Your Value

Build an ATS-compliant CV

Build your Personal Brand & LinkedIn Profile

Job Search & Application Readiness

Interview Success & Workplace Readiness

The Bootcamp is delivered entirely via WhatsApp, with practical daily activities and personalised feedback.

Spaces are limited to approximately 10 participants per cohort.

If this cohort is full, you'll automatically be placed into the next available intake.

📲 Join the WhatsApp Group:

WhatsApp Group Link

📖 Read the full programme overview:

Available Upon Registration as a Learner on SkillMzansi

We look forward to welcoming you to our Founding Cohort.

2.

CIPC IP Youth Awards: An Opportunity for Innovators

Every now and then, I attend an event not because I expect to write about it, but because I want to understand whether it represents a genuine opportunity for the young people SkillMzansi exists to serve.

That was my reason for attending the CIPC IP Youth Awards Gala Dinner and Awards Ceremony, held in March 2026.

Hosted by the Companies and Intellectual Property Commission (CIPC), the evening celebrated young South Africans whose ideas, creativity and innovations are shaping industries, solving real-world problems and contributing to the country's economic future. It was a well-attended and professionally produced event, bringing together young innovators, entrepreneurs, industry representatives and others invested in the development of South Africa's innovation ecosystem.

But as I listened to the speakers and watched the awards unfold, I found myself thinking less about the evening itself and more about the people who regularly visit SkillMzansi looking for their next opportunity.

If you have an original idea, product, invention, creative work or business that could create meaningful impact, this is an opportunity you should know about.

Who is Offering the Opportunity?

The CIPC IP Youth Awards are organised by the Companies and Intellectual Property Commission (CIPC), an agency of the Department of Trade, Industry and Competition.

The awards recognise young South African creators and innovators whose ideas have the potential to be developed into prosperous businesses, while also promoting awareness of intellectual property and the importance of protecting and commercialising original ideas.

In its official announcement for the 2026 awards, CIPC Commissioner Adv. Rory Voller described the initiative as "a national call to action for young innovators to step forward, protect what they create, and turn their ideas into real economic value."

That statement captures one of the reasons I believe this opportunity deserves a place on SkillMzansi.

An idea does not have to remain just an idea. With the right support, protection and commercial thinking, it can become something that creates value for its owner, its community and the wider economy.

Who Can Apply?

For the 2026 awards, the competition was open to South African citizens between the ages of 18 and 35 at the time of entry.

Entrants were required to own or co-own the idea being submitted, and the idea could not infringe the intellectual property rights of another person.

Team entries were also permitted, provided that all team members met the eligibility requirements and were identified in the submission. Each candidate could enter under only one category.

CIPC employees, their immediate family members and individuals involved in the judging process were not eligible to enter. Previous winners and runners-up were also excluded from entering the 2026 awards.

Because eligibility requirements can change from one awards cycle to the next, prospective applicants should always check the official terms and conditions when the next call for entries is published.

What Are the Award Categories?

The categories are not necessarily fixed from one year to the next.

This is worth paying attention to if you're considering applying in a future cycle. The inaugural 2025 awards included categories such as New Technology to Support the Sustainable Development Goals, Copyright-Protected Creative Works, Solutions for Managing Confiscated Counterfeit Goods, SMME Excellence in Innovation and National Awards for Schoolchildren and Women in IP.

For 2026, CIPC refined the categories to five areas:

Innovation for Sustainable Impact

This category recognises innovations and ideas using technology, creativity and practical design to deliver measurable environmental, social or economic benefits. Entries can include products, services, platforms, processes or programmes that address real-world challenges.

Creative IP Excellence

This category celebrates original work in the creative industries and recognises creators and innovators who use copyright and related intellectual property protections to turn creative ideas into value. Eligible work can include film, animation, music, photography, visual art, books, software, games and digital content.

Innovative Ideas on the Fight Against Counterfeit Goods and Post-Seizure Waste Solutions

This category focuses on solutions that detect, prevent, report or reduce counterfeit goods, as well as innovative approaches to managing confiscated and forfeited materials through recycling, repurposing, safe disposal or value recovery.

MSME Innovation Excellence

This category recognises micro, small and medium enterprises that use intellectual property strategically to drive innovation, business growth and competitiveness. This can include the use of patents, trade marks, designs or copyright to develop products, strengthen brands, enter new markets or build long-term business value.

Women Shaping IP

This category celebrates women innovators, creators, entrepreneurs and leaders who are using intellectual property to turn ideas into value, grow businesses, support communities and drive innovation.

The evolution of the categories is important. It shows that the awards are not simply a competition with the same five boxes to tick every year; the programme can respond to emerging priorities and different expressions of innovation.

Who Won in 2026?

The 2026 awards recognised five category winners:

Innovation for Sustainable Impact: Thapelo Tlailana

Women Shaping IP: Nondumiso Nkosi

MSME Innovation Excellence: Kabelo Mahlobogwane

Innovative Ideas on the Fight Against Counterfeit Goods and Post-Seizure Waste Solutions: Sinawo Siqebengu

Creative IP Excellence: Sbusiso Manqa

The winners were recognised for ideas and innovations demonstrating the kind of creativity, commercial potential and impact that the awards are designed to encourage.

And if you're considering entering a future edition, I would encourage you to look beyond the fact that these individuals won. Study what made their work stand out. Think about the problem they were addressing, the originality of their solution, the impact it could create and how intellectual property formed part of the value of what they were building.

What Does CIPC Look For?

The judging criteria provide a useful indication of what applicants should be thinking about before they submit an entry.

For the 2026 awards, entries were assessed against factors including:

Originality and innovation

The uniqueness of the idea

Impact and commercial viability

The potential to benefit industries, communities or the economy

Intellectual property protection and ownership

The strength and validity of the intellectual property

In other words, having an interesting idea is only part of the equation.

You need to be able to explain what makes your idea different, why it matters, who it benefits and how it could create value.

How Do You Apply?

For the 2026 cycle, applications were submitted online through the official CIPC IP Youth Awards entry platform.

Applicants were required to provide a detailed description of their idea, together with a brief explanation of its impact and potential. Applicants were also responsible for selecting the correct category; CIPC stated that judges would not move entries into another category, and entries submitted under the wrong category would not be considered.

The 2026 application deadline was Friday, 13 March 2026, ahead of the awards ceremony on 26 March 2026.

If you are interested in applying for a future edition, don't wait for applications to open before you start preparing.

Start Preparing Before the Call for Entries

One of the biggest lessons I took away from the awards is that preparation matters.

If you have an idea that you believe could compete at this level, start documenting it now.

Ask yourself:

What problem does my idea solve?

What makes my solution different?

Who benefits from it?

Can I demonstrate its potential impact?

What intellectual property do I own?

Have I taken steps to protect it?

Can I explain the commercial potential of what I am building?

Do I have evidence, documentation or a prototype that strengthens my submission?

You don't need to have every answer today.

But you do need to start asking the questions.

What About the 2027 Awards?

At the time of writing, the official CIPC IP Youth Awards website does not provide confirmed 2027 application dates or a published set of 2027 categories.

That means there is currently no reason to assume that the 2026 categories, requirements or deadlines will simply be carried over unchanged.

If the programme continues into its next cycle, I would recommend checking the official CIPC IP Youth Awards website for the new call for entries rather than relying on information from the previous year.

And when those applications open, we will update this article.

A Note from the Founder

One of the reasons I attend events like the CIPC IP Youth Awards is because I want SkillMzansi to become more than a platform that shares opportunities.

I want us to become a trusted guide.

There are thousands of competitions, grants, awards and development programmes announced every year. Not all of them deserve your time.

When I recommend an opportunity, it is because I have taken the time to understand who it is for, what the organisers are trying to achieve and whether I believe it has genuine value for the community we are building.

The CIPC IP Youth Awards is one of those opportunities.

If you're building something original—whether it's a product, a business, a creative work, an invention or an idea that could become something much bigger—I encourage you to pay attention to this programme.

You don't have to wait until someone tells you that your idea is worth recognising.

Start building it. Start protecting it. Start preparing for the opportunities that could help take it further.

3.

Half Full Directory Launches to Connect South Africa’s Creative and Communications Talent to Opportunity

16 June 2026 marked the launch of the Half Full Directory — a new platform designed to make it easier for brands, businesses and organisations to find professionals across South Africa’s communications, public relations, journalism and marketing industries.

And honestly, we need more of this.

Because South Africa does not have a shortage of talent.

We have a visibility problem.

We have young graduates with qualifications but limited professional networks. Freelancers who can do the work but struggle to get in front of the people who need their skills. Entrepreneurs building businesses from the ground up. Creatives who are exceptionally good at what they do but are still waiting for someone to discover them.

At the same time, businesses are looking for the right people — and often don't know where to find them.

That is the gap that directories like Half Full can help close.

Opportunity does not always look like a job advert

When we talk about unemployment, particularly youth unemployment, the conversation often centres around jobs.

And rightly so.

But opportunity is bigger than employment.

It can be a freelance brief.

A consulting opportunity.

A collaboration.

An internship.

A referral.

A first client.

A mentor.

A business partnership.

Sometimes it is simply meeting the person who knows the person who is looking for exactly what you do.

South Africa's youth unemployment rate stood at 45.8% among people aged 15–34 in the first quarter of 2026.

That number is not just an economic statistic.

It represents millions of young people trying to figure out where they fit into an economy that is not creating opportunities quickly enough.

Which means we need to think differently about how opportunities are created, communicated and accessed.

Be good. But also be findable.

One of the biggest lessons I keep coming back to when talking about employability and entrepreneurship is this:

Being good at what you do is only part of the equation.

People need to know that you exist.

They need to understand what you do.

They need to know how to contact you.

And, importantly, they need enough confidence in your professional presence to consider working with you.

That is where platforms such as the Half Full Directory become interesting.

The directory brings together professionals across communications, PR, journalism and marketing, allowing users to search by discipline, specialism, location and services. It also says that listed experts are reviewed and approved before being included, while profiles can provide direct contact routes.

That sounds simple.

But simple infrastructure can solve very real problems.

Your network is part of your professional capital

There is a saying that your network is your net worth.

I don't think it should be taken literally.

But I do think there is an important truth underneath it:

Relationships create access.

The person you meet at an industry event could become your next client.

The person you connect with on LinkedIn could recommend you for a role.

The freelancer you meet today could become your business partner tomorrow.

The entrepreneur sitting next to you could introduce you to an investor six months from now.

The journalist you build a genuine relationship with could eventually cover your business.

Networking is therefore not about collecting business cards or adding hundreds of people on LinkedIn.

It is about building relationships before you urgently need them.

And that is particularly important for young people entering industries where experience, reputation and relationships can have an enormous influence on who gets the opportunity.

Directories make professional ecosystems easier to navigate

A directory is not going to solve unemployment.

Let's be clear about that.

But it can remove one of the barriers between talent and opportunity: discovery.

For a small business owner looking for a social media manager, finding the right person should not require asking five people for recommendations.

For an organisation looking for a PR practitioner, journalist or communications specialist, there should be places where that talent is easier to find.

For a young professional trying to build a name, there should be opportunities to put their skills in front of people who may actually need them.

This is particularly valuable for freelancers, consultants, entrepreneurs and emerging professionals who may not have the institutional networks that come with working for a large organisation.

The Half Full Directory is currently built around communications, PR, journalism and marketing — four industries where relationships, visibility and reputation are particularly important. The platform already brings together hundreds of registered experts across a range of specialisms.

Young people need more than motivation

This is something I feel strongly about.

We cannot keep telling young people to "network more", "build their personal brand", "start a business" and "put themselves out there" without also building the infrastructure that makes those things easier to do.

People need access.

They need information.

They need platforms.

They need communities.

They need introductions.

They need places where their skills can actually be seen.

And yes — they need to learn how to present themselves professionally once the opportunity arrives.

Because the goal isn't simply to get young people into rooms.

It is to make sure they are ready when the right door opens.

Entrepreneurship needs ecosystems too

The same principle applies to entrepreneurs.

Starting a business can be incredibly isolating, particularly when you are building with limited resources.

Your first customer may come through a recommendation.

Your first supplier may come through someone in your network.

Your next collaborator may be someone you met at an event.

Your breakthrough opportunity may come from someone who simply remembers your name.

That is why ecosystems matter.

We need more spaces where entrepreneurs, creatives, professionals, businesses and organisations can find one another.

We need more opportunities for people to say:

"This is what I do."

And for someone else to respond:

"Actually, I need exactly that."

That is the magic of connection.

From being unemployed to being discoverable

There is also a mindset shift worth having here.

If you are a young professional looking for work, don't only think about where you can submit your CV.

Think about where you can be found.

If you are a freelancer, don't only wait for someone to post a brief.

Make it easier for people to discover your work.

If you are an entrepreneur, don't only focus on selling.

Build relationships.

If you are a student, don't wait until graduation before you start meeting people in your industry.

Start now.

And if you are an established professional, remember that your network can become someone else's opportunity.

Open a door. Make an introduction. Share a contact. Recommend someone.

Sometimes that is the difference between someone being overlooked and someone getting their first opportunity.

The launch of Half Full Directory is a small but important step

The Half Full Directory officially launched on 16 June 2026, creating a dedicated space where businesses can discover professionals and where professionals can make themselves more visible to the market.

And perhaps that is the bigger lesson here.

We don't only need more jobs.

We need more pathways to opportunity.

We need stronger professional networks.

We need better visibility for emerging talent.

We need entrepreneurs to know where to find one another.

We need businesses to know where to find skills.

And we need young South Africans to understand that their professional network is something they can start building before they need it.

Because sometimes opportunity isn't missing.

Sometimes it is simply sitting on the other side of a connection you haven't made yet.

The Half Full Directory is one more place to start making those connections.

Explore the Half Full Directory

Find the people. Find the skills. Find the opportunity.

Kotex say It Out Loud: More Than A Campaign

By Noxolo Mshweshwe | Founder, SkillMzansi

Some campaigns launch products.

Others launch conversations.

On Friday, I had the pleasure of attending the launch of Kotex South Africa's #SayItOut campaign at Rosebank Mall, and it was a wonderful reminder of what can happen when purpose, creativity and entertainment come together to create an experience that people genuinely connect with.

From the moment guests arrived, the atmosphere was warm, vibrant and inviting. Over drinks and beautifully presented finger foods, guests had an opportunity to mingle, connect and take in the experience before the official programme got underway.

At the centre of the activation was a striking red telephone installation carrying the words "Say It Out."

The concept was simple but effective: guests were invited to pick up the phone and speak, creating a physical representation of the campaign's call to break the silence around menstruation.

And people did.

There was laughter, curiosity, plenty of content creation and, importantly, conversation.

For me, that was one of the strongest aspects of the campaign. Menstruation is a completely normal part of life, yet conversations around periods can still be accompanied by embarrassment, discomfort and stigma. Creating spaces where people can speak openly is an important part of changing that narrative.

But Kotex didn't stop at conversation.

The campaign also connects consumer participation with tangible social impact. For every participating Kotex product purchased during the campaign, the brand will donate a sanitary pad to a school in need, with consumers able to help determine where those donations go.

That is where awareness becomes action.

As the Founder of SkillMzansi, a platform focused on helping young South Africans build practical skills and access opportunity, I am particularly drawn to initiatives that recognise the connection between access, dignity and participation.

A young person cannot fully engage with school or opportunities when something as fundamental as menstrual hygiene is standing in their way.

Removing those barriers matters.

The launch itself was just as energetic as its message.

A fabulous dance crew brought an infectious energy to the afternoon with a series of high-energy performances that had guests engaged and entertained. Their choreography added another dimension to the activation and helped turn the campaign from something we were simply observing into an experience we were participating in.

[INSERT DANCE CREW NAME] were fantastic, and their performances were one of the highlights of the afternoon.

And then came the finale.

As Kotex's campaign partner, DBN Gogo closed out the event with an absolute killer set.

The energy shifted almost immediately. What had been an afternoon of conversation, storytelling and engagement became a full-on celebration, with guests dancing and enjoying the final moments of the launch.

It was the perfect ending.

There was something fitting about closing a campaign centred on confidence and self-expression with music that had everyone letting loose and enjoying themselves.

Guests also left with thoughtfully curated Kotex goodie bags, extending the experience beyond the event itself. It was a lovely final touch to an afternoon where the brand had clearly considered not only the message it wanted to communicate, but how it wanted people to experience that message.

A Founder's Reflection

As founders, marketers and communicators, we can become very focused on metrics.

Reach.

Impressions.

Engagement.

Conversions.

All of these things matter.

But I think there is another question worth asking:

Will people remember how your campaign made them feel?

That, for me, is where Kotex's #SayItOut campaign gets it right.

It created a conversation without making the subject feel clinical.

It delivered a social impact commitment without allowing the cause to become an afterthought.

It brought entertainment and culture into the experience without losing sight of the message.

And it gave people something to take away—both literally and figuratively.

The most effective campaigns don't necessarily end when the event does.

They continue in the conversations people have afterwards.

They show up in the stories people tell.

And, hopefully, they contribute to changing the way people think about the issue at the centre of the campaign.

For something as ordinary—and yet still so unnecessarily taboo—as menstruation, perhaps the most powerful thing we can do is exactly what Kotex invited us to do:

Say it out Loud

5.